Case Study: Revitalizing a Mid-Market Brand

The Challenge

Established for over 20 years, "Legacy Holdings" was a respected name in its industry. However, its brand had grown stagnant, and it was losing market share to new, agile competitors. The brand no longer resonated with a younger demographic, and its messaging felt outdated. Legacy Holdings had a strong product but a weak brand presence, which created a significant roadblock to continued growth. They needed to reconnect with their audience and reposition themselves as an innovative, forward-thinking leader.

The Solution

Summit Frontiers partnered with Legacy Holdings to orchestrate a comprehensive brand revitalization strategy. We began with a deep-dive market analysis to understand the current brand perception and identify key opportunities. Based on our findings, we crafted a new brand narrative that highlighted the company’s core strengths while speaking to the aspirations of a new generation of customers. We developed a modern visual identity, a refined brand voice, and a clear roadmap for launching the revitalized brand across all digital and traditional channels.

The Results

The brand revitalization breathed new life into the company, providing both quantitative and qualitative results. Within nine months of the rebrand, Legacy Holdings saw a 15% increase in brand awareness and a 25% increase in engagement across its social media platforms. Most importantly, the new brand identity successfully re-established the company as a market leader, attracting a new client base and leading to the successful launch of a new product line. The renewed brand empowered the company with a clear vision and a renewed sense of purpose.

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